sellingstories
The blog of a frustrated lawyer turned marketer.
Amnesty International:  It Happens When Nobody Is Watching (Jung von Matt, Hamburg)
This interactive bus-stop ad sends a message about domestic violence using technology that detects when someone is looking at it.  When you look at the poster, it shows a smiling couple.  When you look away, it shows the man punching the woman.
The poster uses an eye-tracking camera which triggers an image switch on the display panel when someone is looking at it.  The change occurs after a brief delay so that observers see what’s going on.
hi-res version

Amnesty International:  It Happens When Nobody Is Watching (Jung von Matt, Hamburg)

This interactive bus-stop ad sends a message about domestic violence using technology that detects when someone is looking at it.  When you look at the poster, it shows a smiling couple.  When you look away, it shows the man punching the woman.

The poster uses an eye-tracking camera which triggers an image switch on the display panel when someone is looking at it.  The change occurs after a brief delay so that observers see what’s going on.

#marketing  #advertising  #creativity  #Amnesty International  #domestic violence  



Posted 4th June, 2012
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