Amnesty International: It Happens When Nobody Is Watching (Jung von Matt, Hamburg)
This interactive bus-stop ad sends a message about domestic violence using technology that detects when someone is looking at it. When you look at the poster, it shows a smiling couple. When you look away, it shows the man punching the woman.
The poster uses an eye-tracking camera which triggers an image switch on the display panel when someone is looking at it. The change occurs after a brief delay so that observers see what’s going on.#marketing #advertising #creativity #Amnesty International #domestic violence